Lelo is a designer label operating in the premium segment of the erotic market space. Through a special blend of fashion, femininity, engineering and sleek Scandanavian design, LELO provides Pleasure Objects for women and their partners. By challenging the overall concept of conventional "sex toys" outr vision is to create aesthetically pleasing, orgasm-inducing, high quality alternatives to the norm and thus inspire a more female friendly erotic market space. Founded in September 2003, LELO is headquartered in Stockholm, Sweden and is active on more than 25 international markets.